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THE BEER

ABOUT

WHAT WE DO

Our business model entails manufacturing and distributing a revolutionary beer brand featuring 37% less calorie than the UK’s most popular beer with the same alcohol content. After extensive research, field-testing and competitor analysis, we have produced a truly remarkable beer with the best balance of taste, calories and ABV to suit the widest range of potential consumers​

As a considerate brewer, we focus on creating products with great taste, balance and nutritional content with a strong vision on maintaining sustainable operations. Our Crafty Lager provides an incredible tasting product with notably lower calories than 99% of other beers on the market. At 4.4% alcohol, it can be comfortably classed as a premium session lager.

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HOW HAVE WE DONE IT?

The formula comes from a secret recipe and on top of creating great tasting beer, it ensures a superior fermentation which causes a faster brewing turnaround time, thus resulting in more efficient manufacturing lead times and a more sustainable process  against traditional alternatives.​

Research and taste tests performed by the Sheffield Hallam University demonstrated we can produce high ABV beers with extremely low Kcals, therefore we have gone to market with a 4.4% ABV lager and which has only 89 kcals per 330ml, that is 37% less than the Uk’s best-selling beers.

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CRAFTY IS FOR EVERYONE

Whether you focus on calorie counting, or not, we have built Crafty to work for everyone. If you preference pure quality over everything else then we believe Crafty stands strong against any other session lager. If your mind drifts to getting up early on a Sunday morning then the lower calories & added vitamins in Crafty can help keep your levels balanced.

 

Plus of course, if you are counting calories then we are a great choice at the bar.

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